Prohibiting keywords that imply store performance, promotion in the icon, title and developer name.Limiting the length of app titles to 30 characters.
Since your app title, icon, and developer name are the most important discovery elements on your store listing page, we are preparing to launch a new set of policies to keep these elements recognizable and unique, focusing on: Pre-announce policy change for app metadata
Introducing new guidelines on Store listing preview assetsġ. Pre-announcing a policy change for app metadata. To ensure that your store listing assets can help users anticipate your in-app or in-game experience and drive meaningful downloads, we are: Google Play is increasingly showing more of your assets front and center, surfacing graphic assets and descriptions right on Apps and Games home. The unique assets you provide to the Store – images, video, descriptions, even your app name itself – are essential to users making a decision on what to download. Fast forward to today, there are now millions of apps and games available to audiences in over 190 countries. When Google Play launched in 2008, it was easy for developers to get noticed with only a few hundred apps and games live on the Play Store. 
Posted by Bert de Weerd and Tingmui Li, Google Play
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